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Our Quality | Ordering Process | Production Process | Product Packs
Our Guarantee
 fter
the great effort we put into making sure the products we make are
of the best quality, we found in our early years of business that very often our quality was compromised
while our products traveled in the shipping and distribution channels of our wholesale and retail customers.
As a
result, we started looking for a better way to deliver our products
nation-wide. With time being a major factor in distribution of Sonoma Seafoods products, it
was only natural we look to Federal Express for the solution.
 We combined our efforts with the shipping professionals at FedEx
and UPS packaging professionals from UC Davis to create our FedEx Fresh
Program. For more than a decade, our Fed Ex/UPS program
has flourished , and we now rely on it to deliver to over 2,000 retail stores on a regular basis.
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THE ORDERING PROCESS
The FedEx/UPS/DSD Fresh program features a twice-a-week delivery option. Our stuffed seafood entrees, specialty cakes, appetizers and burgers are delivered Wednesdays and Fridays. All
shipments are sent via a two–day transit and are guaranteed
to arrive at 42° F or less. Our operators begin calling the
customers as early as 6 AM PST and will
finish at 11 AM PST on Mondays and Wednesdays. The orders that are placed on Monday will
arrive at the stores the following Wednesday by 4 PM, and orders placed
on Wednesday arrive on Friday by 4 PM.
Ordering tips: Most of our customers mix and match a variety of items into  their orders and shipments. Sonoma Seafoods representatives confirm
the orders by repeating it to the customer on the line. We recommend that the
wholesale or retail customer's seafood manager place orders. This reduces confusion and also reduces the possibility of over–shipments
and costly mistakes. If this is not possible, we recommend that the seafood manager informs co–workers or staff which products they prefer and in what quantity, before placing orders.
Once all the orders are taken for a
customer, they are invoiced and sent to production to be packed.
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OUR PRODUCTION:
All of our products are prepared on the day that they are
shipped. Production starts at 4 AM PST, as the staff fillets
the fish, shreds cheese, and sautés the garlic and onions
that are used in the stuffing. By 2 PM PST the fresh orders
have been packed in styrofoam–lined, corrugated boxes that
contain special ice gels to keep them fresh and intact while in
transit.
Every aspect of our box has been designed to keep the
product cold and attractive. The ice gels, insulation, and even
the shape of the box preserves the integrity of our entrees, keeping
them cold and protecting them until they reaches their final destination.
Our computers are linked to the mainframe
computers at Federal Express and UPS. After lunch, we
begin to see the first FedEx and UPS trucks arriving to pick up the product.
By 6 PM PST all of our orders have been filled and
are en route to our customers.
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THE PRODUCT PACKS
The Seafood Buyer from each customer division determines
the product line for their stores. We offer a variety of different pack
options. Our most popular pack is the two–portion tray, also
known as the 17-S tray, wrapped, labeled and ready to sell. The portions are six ounces each, and the product
has a shelf–life of seven to nine days from the day it is
received. The 17-S tray is labeled with all the nutritional information,
cooking instructions, and ingredients statements. For more information
on our complete product line, see our Product Information
page.
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PROBLEMS?
 We ship about 800,000 pounds a year on our Direct Store Delivery program.
As with any large shipping system, from time to time we experience
problems due to factors such as weather, misplaced orders, or
misdeliveries. To date we have a failure rate of less than 2%. However,
our 100% guarantee means our problem does not become your problem.
If you experience difficulty with your shipment we will overnight
a replacement and/or issue an immediate credit to you. Just call
800-411-2123 and a knowledgeable representative will fix
your problem immediately -- we guarantee it.
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Please contact us
for more details on our FedEx/UPS/DSD Fresh program. E-mail us at sonomaseafoods@sonomaseafoods.com
or call our toll free number: 1-800-411-2123. |
